With driver shortages continuously intensifying, many carriers and private fleets have realized that the population of drivers is not uniform - and that effectively attracting drivers means paying attention to their specific needs and wants. This is very significant in the context of female drivers, who are under-represented and can provide a valuable new source of talent.

This webinar, presented by Ellen Voie, President and Founder of Women in Trucking Association with deep experience in driver retention and recruitment, will discuss the nuances of the female driver population. The presentation will discuss:

• Are female drivers different from their male counterparts?
• How can you attract and retain female drivers?
• What attracts women into the industry? Why do they leave carriers and why do they leave the career?
• Do female drivers really have different priorities than males?

By attending this webinar,  you'll better understand the female driver population and why you'll want to attract and retain them in your fleet.

Register Now