This year’s Waste Management National Career Day on May 4 is shaping up to be a huge hiring event across North America. Among the many new and diverse recruits the company is prepared to welcome, a spotlight is being placed on female technicians and drivers.

National Career Day promises to highlight opportunities for female candidates who may have overlooked Waste Management careers in the past. Ads featuring women in front-line roles have been placed online. Female voices are being used to record radio spots. And Waste Management has partnered with Women in Trucking, a third-party organization, to craft a campaign message that will be sent to its membership of female drivers.